I am shocked every day by people's ability to take on any project or major task without thought and without any pre-planning.
I am just as guilty, doing first and re-doing or fixing what I have done later. After all, isn't it better to do something rather than just thinking about it?
The traditional Project Management Life-cycle starts with Project Initiation, basically the idea, and the objective. For now, we can call this "What" and "Why".
"Why" is too often forgotten and "What" seems to come too easily.
For example:
What:
"Build a tree-house".
Project Plan:
Buy wood, nails, paint, sandpaper, paintbrushes.... you get the idea
Execute our great plan and build a treehouse.
Stand back and revel in the glory of our creation.
How often would a project that is attempted this way achieve the result desired?
Make it personal
Let's change tack now and focus on "Why"
So you have had a random thought or something has caused you to decide to build a treehouse. Before going any further, ask "Why"
The kids are under my feet all-day
Their rooms are a mess
The backyard is safer than the street
I can store some of their toys there
The kids will love playing out there
It can be a magical place for them to grow and explore
The idea may have started as a way to get the kids out of your way and keep your house clean but with thought, it quickly transformed into something personal and worth taking the time to think through and plan carefully.
"What" now becomes:
"Build a magical treehouse that my kids will love playing in, surrounded by their toys and imaginations where they can grow and explore"
When we focus on "Why" the project often changes, we care more about the result and we are willing to do more to ensure a successful outcome. The same would apply to business projects.